Craft:
Sports Apparel in Kelowna
Craft Sports Apparel strives to innovate, inspire, be persistent, and develop products with Nordic values and attitudes as the basis of its sportswear concepts. Craft is fueled by a mission to design with a Nordic Attitude and build with tomorrow’s innovation—and now you get to experience it at Fresh Air Kelowna!
A Vision to Inspire & Enable Movement
Craft is a high-performing textile innovator driven by a passion for sports. They hold high standards for the design and performance of their products. To inspire all, Craft builds tools for sports achievement that enable athletic success for world champions and everyday heroes alike. No matter the occasion or surroundings, everything from their running shoes to jackets is built to be functional and perform optimally for everyone on the move.
Innovative at it's Finest
Dedicated to spearheading the field of advanced functional and future-oriented sports clothing, Craft develops its expertise in collaboration with athletes and partners. In doing so, they set the stage for success across avenues such as function, style, and comfort, stopping at nothing to create the best products that inspire movement.
Sustainability & Growth
Craft prides itself on persistence and an aim for constant improvement. It is committed to creating long-lasting designs with timeless innovation using sustainable production processes. Not only does it hold a growth mindset—much like Fresh Air—but it also ensures its products are developed exceptionally from inception to tangible end results.
Heritage of Quality
Grounded by Swedish roots, Craft channels the dynamic forces of Nordic Lands and environments in everything it does. Shaped by environments where change is the only constant, quality and functionality are not what differentiates its sporting goods but are essential to its vision.
Empowering Movement
Everyone has an inner athlete, and Craft aims to inspire people to move, explore, and connect with that part of themselves and others who share the same enthusiasm for sports. Their stories and products—for running, cycling, or cross-country skiing—testify to their drive and accommodate spontaneous and lasting movement.