Line:
Ski Gear in Kelowna
Established in 1995, LINE Skis was founded with the initiative to help grow and re-wire skiing performance by breaking stereotypes in the innovation of functional ski equipment geared toward athletes.
Defining the Freeski Culture
By prototyping some of the Best All-Mountain Skis, LINE was a trailblazer in the origin of Modern ‘Freeski’ Culture. Through their skis, ski boards, ski bindings, and gear, LINE was driven to reimagine a culture of fun, welcoming ski enthusiasts across the globe to shred some pow with their lightweight and intuitive skiing equipment.
Skiing the Wrong Way Since 95'
Since the early ’90s was characterized by ski options that were straight, stiff, and uninspiring, the favoured winter sport could only be described as ‘un-fun’. So, in 1995, LINE set itself on a path to revolutionize the activity, making the act of strapping sticks to your feet & leveraging gravity to send you down steep mountain slopes more enjoyable than ever. A classic rags to riches story, LINE started as a garage brand in upstate New York to become a global innovator in the heart of the Pacific Northwest, and their motive has stayed constant: making skiing MORE FUN for all!
Breaking Stereotypes with Inclusive Ski Gear
Apart from challenging the norm in the innovation of ski equipment, LINE also broke through the stereotype of creating gender-specific skis. They did that by offering a fully gender-inclusive catalog of skis called ‘rad skis for rad people’. They didn’t shy away from going down the road less and innovating ski gear that is truly for everyone, mirroring Fresh Air Kelowna’s dedication to pushing boundaries and supporting our community with exceptional service. No matter a skier's skill level—whether they’re an advanced ski enthusiast or a novice still learning to navigate the slopes, LINE’s Pandora Collection offers a cost-effective way to enjoy a high-performance ski session.Built Different
If there’s one thing LINE prides itself on, it's their commitment to innovation and ability to embody being different via their ski equipment. They’re always working on providing ski lovers with new ways to glide down the mountains, which is reflected in the development of their novel skis. LINE’s motto of keeping skiing ‘more funner’ grounds their core values as a ski company, eventually fueling the shape of skis and other ski gear produced.
At the Heart of Line’s Innovation
Are you wondering how LINE is able to pull off the impressive feat of thinking outside the box and creating innovative, inclusive ski equipment? Through its internal team and ski community! A mix of people from all walks of life, such as artists, visionaries, filmmakers, savvy wanderers, curious travelers, college learners, NASA interns, trendsetters, and daring fun-lovers, drives LINE’s mission every day.