Armada:
Skis For The Future
Founded by professional skiers in 2002 on the idea that skiing was evolving, Armada is skiing for the future. Freeskiing style called for imagination and playfulness from the people manufacturing the ride, and Armada was there to fill that role.
Technology
Designed with play in mind, Armada technology creates skis you can’t wait to ride. Features like the ultralight Caruba Core, lightweight heat-treated edges and TI Binding Dampener that quells vibration are just some of the innovations you can find on the Armada fleet. Responsive alpine ski bindings for all-mountain, freeride and touring means something for every kind of skier.
Technology
Designed with play in mind, Armada technology creates skis you can’t wait to ride. Features like the ultralight Caruba Core, lightweight heat-treated edges and TI Binding Dampener that quells vibration are just some of the innovations you can find on the Armada fleet. Responsive alpine ski bindings for all-mountain, freeride and touring means something for every kind of skier.
Fitting Today’s Needs
Armada is not your grandma’s ski company. Or maybe it is if your grandma is really rad. The sustainability practices that go into everything made by the company are just the beginning. Other thoughtful ways that Armada is in touch with today’s generation are gender-neutral and fashion-forward design. As a member of the Sustainable Apparel Coalition and working with the Fair Labor Association, Armada works to limit the impact your ski jacket or ski pants have on the planet.
Alpine Initiatives
Founded by the late Armada co-founder, JP Auclair, Alpine Initiatives brings people to the outdoors through hut construction and guided backcountry trips to nourish the body and soul. Built on the idea that the outdoors are for everyone, Alpine Initiatives and the Canary Club are just some of the ways Armada gives back to the community it loves.