Empowering Runners to Go the Distance
Altra Running was established to help runners reduce their stress levels; the company believed running to be an outlet rather than a cause for stress. The core concept of Altra’s shoes emerged from the belief that runners deserved a comfortable shoe that helped them run healthier, run further, run faster, and run for a lifetime—and at Fresh Air Kelowna, we couldn’t be prouder to add Altra’s running shoes to our ever-evolving collection of sporting goods.

Breaking Through Sterotypes
Altra had humble beginnings. It all started when two people who shared the same passion for running needed a shoe that didn’t exist yet—a running shoe that defied the industry’s norm. Being different was never an obstacle for Altra Running.
The goal was never to start a company, but when Altra learned that no one else offered what they wanted, they set out to go after it themselves. To Altra, running was never about the physical act; it was more about an escape, a challenge, a newfound community, and a way of life. They knew runners didn’t need another run-of-the-mill pair of shoes; they needed more, and Altra didn’t shy away from the challenge.
Experience the Altra Running Difference
Roomy Toe Box:
With enough room for your toes, they can move naturally. When your big toe has space, it stays straight, improving your natural stability. A spacious toe box also allows your toes to spread out, preventing squished toes and providing better comfort and balance, helping you move more efficiently while walking or running.
Zer-To-Low drop:
Altra Running designs their shoes to position your foot naturally. By evenly distributing your weight across the foot, they reduce unnecessary pressure on the forefoot and promote a more efficient, functional movement pattern.


The Altra Philosophy
Move Naturally: Pursue a healthy lifestyle by moving the way we’re all born to move.
Human Potential: Seek out opportunities to unlock the potential in themselves and others.
Discovery: Move to discover more of themselves and the world around them.
Joy: Find joy in the challenge and the experience.
Responsibility: Hold themselves to a high standard in product, people, and performance.