Conscious and sustainable Design
Quality has always been the main pillar supporting New Balance’s running shoes, athletic wear, and sports equipment. They believe that right from materials to construction, impact begins at the design stage. As such, they are committed to conscious manufacturing processes by using sustainable raw materials and ensuring maximum product durability.

Empowering People, Inspiring Passion, Building Community
At New Balance, people are at the heart of who they are as an organization and at the forefront of everything they do. With their values and purpose as their guiding principles, they strive to empower their team to explore their creativity and tune into their passions for the benefit of the sporting goods offered and the community. New Balance prioritizes investment in varied programs that support associate recruitment, growth, and development in an engaged, inclusive work environment. This solidifies their collaborative and supportive work culture.
Leading with Purpose and Impact
New Balance’s approach to running their business stems from Responsible Leadership. They believe that each decision made has the power to impact people and this planet we call home, so their Responsible Leadership strategy outlines how they aim to build a promising, sustainable future. Heeding these impacts and altering consequent actions helps New Balance intentionally improve the lives of people who are integral to their business. This cascades into ensuring the ecosystems we rely on and live within are protected.
This form of Responsible Leadership keeps New Balance’s values in check by holding them accountable in everything they do, from strategy to production. To drive progress, they set realistic goals based on their biggest risks and strongest opportunities


Working Together for a Better Future
Fueled by their values of respecting the people who make their products and protecting the environment, New Balance consciously selects manufacturers and suppliers who share the same belief system, much like Fresh Air Kelowna. They strive to develop and nurture long-term relationships with sports apparel and equipment vendors who are committed to developing and implementing labour and environmental best practices, as it is paramount to their business's mission.