Durable quality and comfort is the guiding light, while Roark continues to utilize and expand upon sustainable fabrics and Fair Trade partners throughout each collection.
Apparel Inspired by Adventure
Inspiration is all around us, and Roark uses this concept to fuel the development of its products. Their crew is passionate about travelling; they select a destination to explore and test out their sporting goods ‘in action’ as they participate in adventure sports such as surfing, climbing, running, skating, mountain biking, and more. Their bold spirit of adventurism inspires the collection that gets released every season. Like Fresh Air Kelowna, Roark is all about the thrill of exploring, being challenged, and embracing the path to self-discovery daily.


Sustainability Initiatives
Fair Trade Certified
While adventure and marking points on the map drive Roark’s purpose, they are also fair trade certified. For every Fair Trade Certified™ product sold, Roark pays an additional premium directly back to the workers who made their athletic apparel. Roark is a team that cares deeply about the surrounding community's well-being; they collectively vote to decide the appropriate allocation of project funds in conjunction with local needs, securing their families and children for current and future generations.
Giving Back to the Community
When Roark’s team embarks on a journey, a critical objective is to find ways to give back to the local community, depending on their needs. A significant part of their mission is to leave a positive footprint on the places they travel to for inspiration. No matter the community's environmental, humanitarian, or social needs, Roark rises to the occasion.