Pushing Pursuits Towards World-Class Sports Gear
Hoka crafts sports gear for everyone, from professional athletes to mountain explorers and neighbourhood walkers, to empower movement because not everything is about performance. Hoka knew there had to be a way to design running shoes that were gentle on the wearer and still enabled agility, and so they did.
Innovation at Hoka's Core
Innovation is the root of all of HOKA’s endeavours, which is why their quality is unparalleled. They created their running shoes to provide a one-of-a-kind experience, backed with three core technologies—the Cushioned Midsole, the Active Foot Frame™, and the MetaRocker™. These three components enable specialized performance depending on the style of HOKA’s shoes. Racers get more speed. Hikers get more comfort. Trail runners have more confidence. Along with superior performance, HOKA guarantees comfortable movement, and so does Fresh Air’s sporting goods store, as we now carry HOKA’s renowned footwear!
Committed to a Greener Tomorrow
We’re fortunate to have many wonders on this planet we call home, and we all enjoy it in our way. While some revel in competition and speed, others are guided by their wanderlust, but we share something that unites us—the need to protect our home. That’s why HOKA is on a mission to unite the community and reduce our impact on the planet. There’s always room to be more eco-conscious and considerate of our world.
Shared Vision for Better
At HOKA, challenges are faced head-on, fueled by the drive to do better and a positive outlook. We all have the potential to improve and must work toward a better world for the people and the planet while leaving behind anything that doesn’t align with this mindset. it’s a journey we’re all geared for, and we’ll find strength in unity. On the journey to be better for all, we all have each other's support and will continue to put our best foot forward.
