Flylow: Born in the Backcountry, Built to Last
Flylow was founded by Colorado natives Greg Steen and Dan Abrams—two skiers who couldn’t find gear that combined durability, performance, and style for backcountry adventures. Tired of choosing between mountaineering tech and resort fashion, they set out to build ski apparel that could handle it all. The name? Inspired by a skier’s shout on the slopes: “You don’t ski fast—you fly low.”
Born in the mountains, built for the ride
Flylow is a rider-owned brand built in the mountains and driven by passion for the outdoors. Founded by skiers Greg and Dan, the company embraces a “work to live” philosophy—designing gear inspired by real adventures while staying rooted in the mountain lifestyle.
Built From the Backcountry Up
Flylow builds ski and outdoor gear the way it should be, starting with real days out in the mountains. Whether it's skinning up before sunrise, riding dusty trails, or getting caught in a sudden storm, that’s where the ideas come from, and what gives Flylow its essence. It was never about just following trends, but about creating ski apparel that delivers when you need it most.
Flylow starts by working closely with fabric partners to get the materials just right. They then put every piece of ski apparel to the test with a trusted crew of patrollers, guides, and everyday mountain folks. Feedback from the field shapes everything, because when you’re deep out there, you need gear that’s not just good but built to handle the mountain experience. In terrain that doesn’t cut corners, neither does Flylow.
Built on Passion, Driven by Powder
What started as parking lot chats and skintrack brainstorms turned into something way bigger. Co-founders Greg and Dan took a simple idea and built it into a rider-owned brand, without giving up the powder days that inspired it in the first place.
Now based in Denver, with team members scattered across mountain towns like Tahoe and Jackson, Flylow still follows the same core philosophy: work to live, not the other way around, something that resonates with the team at Fresh Air too! The outdoor gear gets designed in motion, shaped by real adventures, and stays true to the lifestyle that kicked it all off.
The Good Lab: Gear That Gives Back
At Flylow, giving back is core to who we are. Through The Good Lab, we partner directly with nonprofits and community organizations to design and produce custom, high-quality gear, with proceeds going straight to their causes. From Protect Our Winters to High Fives Foundation and First Descents, we’ve helped mission-driven groups raise funds while they focus on making a difference.
We also donate gear, support trail-building days, and champion programs that get more people outside. It's all part of our commitment to protect the places we love—and the people who make outdoor communities stronger.
